Should you Create Single Niche Websites or One Multi-Niche Website?
This post may contain affiliate links. Please read my full Disclosure for more info.
Should you create single niche websites or one multi-niche website for your blog?
This is a very common question among bloggers and one worth thinking about. I guess the answer to this question really depends on what your goals as a blogger are.
If your blog is just a personal blog and you have no plans of monetizing it, then by all means create a multi-niche website for all of your niches and interests. If you’re creating a blog just to express yourself or because you love to write, then by all means create a multi-niche website. However, if you want to monetize your blog, I recommend creating single niche websites.
For those of you who have no idea what a niche is, it’s just the topic of a blog. For example, the niche of this website is how to make money blogging.
In this article, I will explain the advantages and disadvantages of creating a single niche vs a multi-niche website. I will also explain to you why I recommend creating single niche websites over multi-niche websites. After that, I will explain what to do if you have many topics you want to blog about.
Single Niche Websites vs. One Multi-Niche Website
Single Niche Websites
If you plan on monetizing your website or websites, I recommend creating single niche websites. The reasons that I recommend single niche websites over multi-niche websites are:
It’s easier to define who your readers are
If you were a health conscious person, are you more likely to go to a website where they write about sports, technology, and health? Or, would you rather go to a website where they write about how to be healthy and nothing else but that?
The readers for a website about health would be people that are health conscious. But, who would be the readers of a website where they blog about health, sports and technology as well?
You are neither painting yourself as an expert in health, sports, or technology. Sure, you may be interested in all three, but that doesn’t make you an expert. Your readers won’t see you as an expert either. Your readers will just see you as someone who is interested in writing about all three topics.
Readers prefer to visit websites where the blogger claims to be an expert in their field. You have to pick a single topic to write about because it makes you seem like an expert in that particular topic.
If you’re interested in sports and technology as well, create separate websites. Create one website for health, another website about sports, and a third website about technology.
This is not to say that you should create all of the websites at the same time. It would be pretty tough to focus on building all three websites at once. Instead, you should start with one website at a time. Once that website is well established, only then should you think about starting another website.
It’s easier to search engine optimize your website
If you want to search engine optimize your website for organic traffic, you’ll have to rank your website using the right keywords. To rank your website on the front page of Google, you need to invest in a keyword research tool, such as Long Tail Pro. It’s no secret that long tail keywords perform better in search engines.
Now, if you had a website for sports, technology, and health, what keyword would you rank for?
I got nothing. I can’t even think of which keyword to rank for in this scenario. Maybe it’s just me. Maybe, you might be better at this then I am. If so, let me know in the comments below if you can think of a keyword to rank for in this hypothetical scenario.
One Multi-Niche Website
I’ve already established that if you want to create a personal blog and don’t want to make any money off of your blog, then a multi-niche website would work just fine for you. This is because you are not concerned with the readers of your blog or the Search Engine Optimization (SEO) of your blog.
Here are the reasons why you shouldn’t create a multi-niche blog:
You don’t know who your target audience is
If you create a multi-niche website, your audience will vary across many different topics. This will make it extremely difficult to determine who your target audience is. Not being able to determine who your target audience is will also make it difficult for you to monetize your website.
Let me start by giving you an example of what I mean. Let’s say you are an advertiser and you want to advertise a laptop on a website. You also have two blogs to choose from to advertise the laptop.
Here are the two options you can choose from:
- Blog A: A blog about technology and the target audience are people interested in technology.
- Blog B: A blog about sports, technology, and health. There is no target audience for this blog. People interested in sports, technology, or health can come to this blog. This blog also gets more traffic than blog A.
If you are an advertiser, which blog would you choose to market the laptop? This is probably a no-brainer. I would definitely choose blog A because they have a target audience and I would get a higher return on investment. Advertisers are more likely to spend money advertising a laptop on blog A because blog A is all about technology.
On the other hand, blog B doesn’t even have a target audience and people interested in sports or health would be less likely to buy the laptop. Blog B may get more traffic than blog A, but the traffic that blog B gets may not be relevant to the product.
Running a multi-niche website is a lot of work
Some of you may be surprised to hear this, but running a multi-niche website is a ton of work. Well, it’s a ton of work if you want to do it right anyway. If you have a multi-niche website, you can’t just write one article a week and expect people to come to your website.
If you have a website about sports, technology, and health and you only write about health once a month, you will be losing a lot of visitors who only visit your website because of their interest in health.
This is not to say that you can’t create a successful multi-niche website, but you can’t do it alone. I mean take a look at Huffington Post. Huffington Post writes about politics, entertainment, wellness, and more. Huffington Post is a pretty successful website. However, one person wouldn’t be able to manage this entire website. If you want to build a website like this, you better have enough money to hire writers and anyone else you may need.
What is the alternative if I want to blog about many different topics?
Now that we have established that single niche websites are better in terms of readership, SEO, and work, you might be wondering what to do if you want to blog about many different topics.
You’ll need to sign up for a web hosting service that allows you to host many different websites under one account. I recommend Hostgator. Hostgator’s baby plan and their business plan allow you to host unlimited domains under one account.
Next, pick the topic of your first blog. I recommend starting off with a topic that you believe to be your strongest passion. This is very important because if you are not passionate about your chosen topic, you may end up quitting and you may never even start a second website.
After you have chosen a topic, pick a domain name. After your first blog is well established and driving traffic, you can create another blog on a different domain. Another option would be to create subdomains. Under Hostgator, you need not worry about subdomains because once you register another domain name, it will also become a subdomain of the original blog. Rest assured, this will not affect the SEO of your website.
If you focus on more than one website at a time, your attention will be divided between your websites. If you want a greater chance of success, you should focus your attention on a single website. Once that website is well established and making money, you can actually use that money to hire people to write for that website. If you don’t want your life to be a living hell, hiring people is a must before starting another website. Now, you can begin creating another website and giving it the full attention that it deserves.
I hope this article helped you decide whether or not you should create single niche websites or one multi-niche website.
I know some of you may have a different opinion on this topic, so I would love to hear from you guys. Have you ever created a multi-niche website? What worked and didn’t work? Would you recommend it? Was it hard to maintain? Please leave a comment below and let me know.